Emphasis – Placement

Artist: Leonardo da Vinci
Title of Work: The Last Supper
Year Completed: 1494–1498
Medium: Tempera on gesso, pitch and mastic
Source: http://en.wikipedia.org/wiki/The_Last_Supper_%28Leonardo_da_Vinci%29

Artist: Edvard Munch
Title of Work: The Scream
Year Produced: 1893
Medium: Oil, tempera, and pastel on cardboard
Source: http://en.wikipedia.org/wiki/The_Scream

The idea of emphasis through placement refers to being able to emphasize an form in a piece by placing it strategically in a spot that the viewer’s eye is naturally drawn to.  In the first piece, The Last Supper, Jesus becomes emphasized because he is placed right in the middle of the piece, an area that we naturally look to first. In the bottom piece, the figure screaming is also naturally emphasized because he is also placed right in the middle of the piece. Also, he continues to the bottom of the space, which causes even more emphasis, because things that are placed nearer to, or even overlapping the sides of the piece are emphasized.

 

Gestalt Principles – Invariance

Source: http://en.wikipedia.org/wiki/Gestalt_psychology
All other information unknown

Artist: Édouard Manet
Title of Work: Le Bar Aux Folie Bergere
Year Produced: 1882
Medium: Oil on Canvas
Source: http://www.andrewgrahamdixon.com/archive/readArticle/121

The gestalt Principle of invariance basically means that even if an image is warped, turned, stretched, or distorted, we can still recognize that it is the same image. The first picture is the basic rundown of this idea, that through many different types of change we can still recognize that all of those shapes are the same shape. The bottom piece is a good example of this, that we can tell, even though the reflection is a turned version, as well as being distorted, that the reflection is the reflection of the woman.

Final – Master Study/Interpretation

Gestalt Principles – Multistability

Artist: Oleg Shuplyak
Title of Work: Unknown
Year Produced: Unknown
Medium: Oil Paint
Source: http://4rtgallery.blogspot.com/2012/09/optical-illusions-by-oleg-shuplyak.html

Artist: Edgar Rubin
Title of Work: Rubin Vase
Year Produced: 1915
Medium: Unknown
Source: http://en.wikipedia.org/wiki/Rubin_vase

The Gestalt Principle of multistability is the idea that an image can actually seem to be two images at once, and can be flipped back and forth between the two. The first example I give of this, is an image of a woman sitting in a chair, but the chair, the woman, and her surroundings can actually be viewed as a mans face as well. The bottom image is a classic example of this principle. If you look at the picture, you should be able to see both a vase (in the positive space) and two faces facing each other (in the negative space).

 

 

Gestalt Principles – Reification

Source: http://en.wikipedia.org/wiki/Gestalt_psychology
All other information unknown

The Gestalt Principle of Reification is the idea that the image your viewing contains more spatial information than what it provides in positive space. This is a basic example of reification, its a simple concept, so it’s not normally used so plainly in artwork. Basically, reification is the idea that there is information in the negative space that is created through the use of the positive space; as shown above, the separate shapes put together in a particular way create another shape in the negative space.

Color Solid

Color scales study

Color wheel study

Color solid final

 

 

Textural Irony

The Ironic Hedgehog

Value / Self-Portrait

Study

Final Piece

Gestalt Principles – Emergence

Artist: Unknown, made for the World Wildlife Foundation
Title of work: Unknown
Year Produced: Unknown
Medium: Digital/Print
Source: http://sites.duke.edu/tlge/2010/04/13/world-wildlife-fund-conservation-projects/

Source:http://webdesign.tutsplus.com/articles/design-theory/the-gestalt-principle-design-theory-for-web-designers/
All other information unknown.

The gestalt principle of emergence is the principle that your brain can create complex pictures from simple patterns. Two examples of this are the WWF logo, and the famous picture of the sniffing dalmatian. In both pictures, you are only given simple shapes, but because they are arranged in such a way to create some characteristics of a certain animal (a panda in the WWF logo, and a dalmatian in the bottom piece), your brain automatically fills in whats missing to allow you to view a much more complex form than what is present in the base design.

 

Critical Essay – Ben and Jerry’s Ogilvy and Mather Print Ads

Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/

Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/

Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/

Aside from being a fan of their ice cream, in 2009 Ben and Jerry’s commissioned a very imaginative and amazing ad campaign. The three images listed above are three examples of these ads. They were set up using handmade objects, photographed, and set to print. Not only are these advertisements definitely out of the box, they utilize many design elements well.

The most noticeable element of the first piece, and honestly all the pieces, are the color scheme they use. This one uses a series of warm colors in tandem with neutral colors like brown, black, and white to create a very warm, earthy feeling. There is also a hint of light violet that seems to act as a focal point that leads towards the middle black and white figure with the hand reaching out and holding a pint of Ben and Jerry’s.  Behind the exciting, colorful figure, they use a very plain background; this is a great design choice because it emphasizes the figure and does not detract from it in any way. Also noticeable in this piece, is the logo present in all three ads, “peace, love, and ice cream”. They set the logo off in all three pieces by making it pure white and setting it apart from the rest of the figure.

For the second piece, the most impressive element is again, color.  In this piece, the color scheme is different shades of purple to red paired with neutral browns, whites, and blacks. This creates a very bright, eye-catching piece, with a very pleasing, harmonious color scheme. Another element used in this is how organic all the forms are, which creates a very relaxed, free-flowing feel. Also used to create harmony within the piece is the repetition of circular shapes throughout the piece, from the many Christmas balls hanging from the ceiling, to the heads of the worm-like creatures in the middle

The third piece continues the wonderful use of color, using an analogous theme this time ranging from blue to red-violet. This again creates a very harmonious piece with a playful feel to it. All the shapes in this one are very organic as well, adding to the playfulness and free-flow of the piece.