Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/
Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/
Artist: Ogilvy and Mather
Title of Work: Unlisted
Year Produced: 2009
Medium: Print
Source: http://www.tunit.ca/lang/en-us/2009/08/ben-jerry-par-ogilvy-matherben-jerry-by-ogilvy-mather/
Aside from being a fan of their ice cream, in 2009 Ben and Jerry’s commissioned a very imaginative and amazing ad campaign. The three images listed above are three examples of these ads. They were set up using handmade objects, photographed, and set to print. Not only are these advertisements definitely out of the box, they utilize many design elements well.
The most noticeable element of the first piece, and honestly all the pieces, are the color scheme they use. This one uses a series of warm colors in tandem with neutral colors like brown, black, and white to create a very warm, earthy feeling. There is also a hint of light violet that seems to act as a focal point that leads towards the middle black and white figure with the hand reaching out and holding a pint of Ben and Jerry’s. Behind the exciting, colorful figure, they use a very plain background; this is a great design choice because it emphasizes the figure and does not detract from it in any way. Also noticeable in this piece, is the logo present in all three ads, “peace, love, and ice cream”. They set the logo off in all three pieces by making it pure white and setting it apart from the rest of the figure.
For the second piece, the most impressive element is again, color. In this piece, the color scheme is different shades of purple to red paired with neutral browns, whites, and blacks. This creates a very bright, eye-catching piece, with a very pleasing, harmonious color scheme. Another element used in this is how organic all the forms are, which creates a very relaxed, free-flowing feel. Also used to create harmony within the piece is the repetition of circular shapes throughout the piece, from the many Christmas balls hanging from the ceiling, to the heads of the worm-like creatures in the middle
The third piece continues the wonderful use of color, using an analogous theme this time ranging from blue to red-violet. This again creates a very harmonious piece with a playful feel to it. All the shapes in this one are very organic as well, adding to the playfulness and free-flow of the piece.
