brjenkin

Gestalt Principles – Emergence

Advertisements

Artist: Unknown, made for the World Wildlife Foundation
Title of work: Unknown
Year Produced: Unknown
Medium: Digital/Print
Source: http://sites.duke.edu/tlge/2010/04/13/world-wildlife-fund-conservation-projects/

The gestalt principle of emergence is the principle that your brain can create complex pictures from simple patterns. Two examples of this are the WWF logo, and the famous picture of the sniffing dalmatian. In both pictures, you are only given simple shapes, but because they are arranged in such a way to create some characteristics of a certain animal (a panda in the WWF logo, and a dalmatian in the bottom piece), your brain automatically fills in whats missing to allow you to view a much more complex form than what is present in the base design.

 

Advertisements

Advertisements